LOCATION INTELLIGENCE
Advanced territory analysis
Location Intelligence is an integral part of any business model that aims to make understanding the territory an asset for success, turning its characteristics into a competitive advantage.
Prassel offers open-source technological solutions based on QGIS software, to carry out customized and contextualized territory analysis in different operational environments.
Prassel’s solutions ensure detailed knowledge of specific business areas through the prompt availability of socio-demographic and commercial data.
The geo-referenced representation of this information supports strategic planning activities, such as opening new stores or assigning qualitative goals and KPIs to distribution centers.
This enables the informed management of geographical presence to promote more effective strategic decision-making and optimize business processes.
Comprehensive analysis of territorial data
Contextualization of data and information
Advanced business network management
Location Intelligence provides useful information for leveraging enterprise databases to make them suitable for specific analytic purposes, enhancing the quality of data collected by organizations.
The tools provided by Prassel make it possible to automate recurring data collection tasks, carry out complex processing, and easily manage business information.
As a result, it is possible to obtain an overview useful for business planning, while storing and sharing information when needed.
On-Map representation of performances
Generation of detailed statistical reports
In-cloud and on-premises data storage
Territory information collected with Location Intelligence supports business planning and is useful for defining the strategy to be implemented in specific geographic areas.
The solutions offered by Prassel support its partners in the growth of their network by providing tools that allow them to analyze different aspects of their organization and optimally plan the supply chain.
The use of open-source tools allows maximum implementation and realization of custom-developed software components.
Planning of the corporate supply network
Analysis of logistics costs and travel times
Aware management of business areas
Geographical data at the service of business planning
Prassel’s decades of experience in the Location Intelligence industry allow to provide crucial support to Clients through the optimal combination of software solutions, customized analyses, and specialized consulting in the data processing stages.